I. RefereedJournals and Publications

[1]   Shin Kwang-Yong, Zhao-Liang, Qiu, Bing-Fu,Chen, About Computer-aided Logistic Support(CALS) Strategy, Policy-Making Reference(CSSCI), 1997,50, (2): 26-28.

[2]   Shin Kwang-Yong, A Study on IntegratedMarketing Communications, InternationalBusiness Review(CSSCI), Vol.7 No.3, 1998, pp.58-62.

[3]   Jin, Ming-Lu, Kwang-Yong, Shin, AnotherAnalysis of Enterprises Stakeholders and Interest Group, Modern Finance and Economics, 103(8),1998:2-9.

[4]   Li, Wei-an and Kwang-Yong Shin, CorporateSurvival Strategy in the age of Asian Financial Crisis, Nankai Business Review(CSSCI), Vol.1, No.1, 1998, pp.9-15.

[5]   Shin Kwang-Yong, Focus on IntegratedMarketing Communications, CEO &CIO, Vol.22, No.2, 1999, pp. 40-43.

[6]   Shin Kwang-Yong, The 9S’s Model ofIntegrated Marketing Communications, CEO& CIO, Vol.22, No.2, 1999, pp. 44-45.

[7]   Shin Kwang-Yong, Knowledge InformationNetwork in the age of Knowledge Management, Nankai Business Review(CSSCI), Vol.2, No.1, 1999, pp.35-40.

[8]   Shin Kwang-Yong, Quick Response Managementand Corporate Survival Strategy, NankaiBusiness Review(CSSCI), Vol.2, No.5, 1999, pp.26-31.

[9]   Shin Kwang-Yong, Showing Enterprise’sProspect – Studying on the Strategy of Enterprise Existence(Part I), Chemical Industry Management, No.12,1999, pp.28-30.

[10] Shin Kwang-Yong, Showing Enterprise’s Prospect– Studying on the Strategy of Enterprise Existence(Part II), Chemical Industry Management, No.1,2000, pp.37-39.

[11] Shin Kwang-Yong, Showing Enterprise’sProspect – Studying on the Strategy of Enterprise Existence(Part III), Chemical Industry Management, No.2,2000, pp.34-36.

[12] Shin Kwang-Yong, Showing Enterprise’sProspect – Studying on the Strategy of Enterprise Existence(Part IV), Chemical Industry Management, No.12,2000, pp.31-33.

[13] Shin Kwang-Yong, An Exploratory Study onOutsourcing Strategy, Journal ofTianjin University of Commerce, Vol.21, No.1, 2001, pp.23-26.

[14] Shin Kwang-Yong, Research of the StrategicFramework for Obtaining Outside Resources, Policy-Making Reference(CSSCI), Vol.14, No.1, 2001, pp.2-8.

[15] Shin Kwang-Yong, Fei Li and Seong-Up Lee, AStudy of Core Competence in Virtual Derive Corporation, Nankai Business Review(CSSCI), Vol.4,No.3, 2001, pp.4-10.

[16] Shin Kwang-Yong, Decision-Making Framework for Outsourcing Strategies and Electronics Manufacturing Services, Journal of Shenzhen University(CSSCI), Vol.18, No.4, 2001, pp.49-55.

[17] Shin Kwang-Yong, Bin, Yuan, Xin-Yu, Wu, TheStrategy Clues of Chinese Medicine and Healthcare Corporation AdoptingIntegrated Marketing Communications, NankaiBusiness Review(CSSCI), Vol.4, No.3, 2002, pp.62-68.

[18] Shin Kwang-Yong, In-ho, Kang, A Study onthe Conception Framework of Integrated Marketing Communications InformationSystem, Chinese MIS, Vol.1, No.1, 2003, pp.119-128.

[19] Li Wei-an, Kwang-Yong, Shin, A Study onNonprofit Organization: It's Management and Enclosure, Business ManagementReview, Institute of Industrial Management Research, Keimyung University, Korea,Vol.35, No.1, 2002, pp.371-388.

[20] Shin Kwang-Yong, Bin, Yuan, TheImplementation Mode of IMC in Supply Chain, China Industrial Economics(CSSCI),No.9, 2003.

[21] Shin Kwang-Yong, Bin, Yuan, A Study on theCorporate Vision and Visioning Procedure, Forecasting(CSSCI), No.12, 2003.

[22] Shin Kwang-Yong,  The Strategic Explore of Chinese HealthcareCorporation Adopting Integrated Marketing Communications Under the WTO System,Business Management Review, Institute of Industrial Management Research,Keimyung University, Korea, Vol.36, No.2, 2003, pp. 223-252.

[23] Shin Kwang-Yong, Qu Fei-Yu, A Study on theImplementation of IMC in Public Health Crisis--a case of' SARS in China', ForeignEconomy and Management(CSSCI), No.3, 2004, pp.33-38.

[24] Shin Kwang-Yong, Qu Fei-Yu, The New Subjectof Corporate Communication--Marcom Manager, China Soft Science(CSSCI), No.4,2004, pp.98-104.

[25] Shin Kwang-Yong, Qu Fei-Yu, Shang Rui, AStudy on the Restructuring Model of Organization: Based on Integrate MarketingCommunications Strategy, Management Science(CSSCI), No.4, 2004, pp.2-9.

[26] Shin Kwang-Yong, Qu Fei-Yu, The Study onModel of Integrated Service Marketing Communications Strategy, HuaDong EconomyReview, No.4, 2005, pp.25-28.

[27] Shin Kwang-Yong, Qu Fei-Yu, The Study onModel of Integrated Service Marketing Communications Strategy, Forecasting(CSSCI), No.1, 2006, pp.17-21.

[28] Shin Kwang-Yong, Young-Jin Lew, Ke-Min He,A Study on the Performance Index System of Integrate Marketing CommunicationsStrategy, Management Science(CSSCI), No.1, 2006, pp.42-49.

[29] Shin Kwang-Yong, A Study on theImplementation Model of Corporate Crisis Management, Journal of Inner MongoliaFinance and Economics College, ISSN 1004-5295, No.6, 2006, pp.36-41.

[30] Shin Kwang-Yong, Hee-Soo, Lee, A Study onthe Integrated Marketing Communications Organization Mode of NonprofitOrganization’s Supply Chain, Logistics Technology, ISSN 1005-152X，vol.26, no.11, Nov. 2007, pp.167-171.

[31] Shin Kwang-Yong, Yan, Chen, Hee-Soo, Lee, AStudy on the Chinese Nonprofit Organization’s Supply Chain Integrated MarketingCommunications Strategy Mode, ISSN 1005-152X，vol.27,no.1, Jan. 2008, pp.67-71. Transfer, Marketing, ISSN 1009-1351, no.4, 2008,pp.57-62.

[32] Shin Kwang-Yong, Chinese TraditionalCulture and Modern Management Theory, China Collective Economy, ISSN 1008-1283,no.1, 2008, pp.46-47.

[33] Shin Kwang-Yong, Li-Wei, Chen, On SupplyChain Core Competitiveness of Chinese Manufacturing Enterprises, LogisticsTechnology, ISSN 1005-152X，vol.27, no.10, Oct. 2008, pp.194-198.

[34] Shin Kwang-Yong, Kim Young-Kyu, and OhSeon-Young, The Integrated Marketing Communications Mode of Chinese MICEEnterprises, Asia Pacific Journal of Innovation and Entrepreneurship, ISSN: 2071–1395, Vol.2, No.1,2008, pp.55-76.

[35] Shin Kwang-Yong, Byung-Soo Kim, Li-WeiChen, A Study on the Corporate Social Responsibility Management Based on theSupply Chain Viewpoint, Logistics Technology, vol.28, no.7, Oct. 2009: 183-188.

[36] Kim Young-Kyu, Kwang-Yong Shin, Analysis ofCurrent Status of Tourism Education in China and its TheoreticalViewpoint[J].Korean Journal of Tourism Research, Korea Academic Society ofTourism Management, 2009,24(2):301-314.

[37] Shin Kwang-Yong, Li-Wei Chen, Yuan-You Liu,A Study on the Stakeholders Relationship Management Mode of Chinese NonprofitOrganization’s Interactive Integrated Marketing Communications, Journal of AsiaReview, Asia Research Institute, Dongguk University, 2009,1(1):94-120.

[38] Shin Kwang-Yong, Tong-Gang Liu, Yuan-YouLiu, A Study on the Corporate Social Responsibility Report System of Chinese Logisticsindustry, Logistics Technology, 2010,29(13):17 -20.

[39] Shin Kwang-Yong, Liu Tong-Gang, Bai Li-Hui,Yuan-You, Liu, A Study on E-Corporate Social Responsibility Report from theIntegrated Marketing Communications Angle, China Soft Science(CSSCI), 2010, 24(11):93-97.

[40] Shin Kwang-Yong, In-Suck Park, Na Zhao, AStudy on the Strategic Management Philosophy Thinking : Based on Pre-QinMilitarist School, Journal of Asia Review, Asia Research Institute, DonggukUniversity, 2010,2(1):79-99.

[41] Shin Kwang-Yong, Tong-Gang Liu, Li-Hui Bai,A Study on the E-CSR Report System of Chinese Listed Company: Based onIntegrated Marketing Communications, Journal of Asia Review, Asia ResearchInstitute, Dongguk University, Vol.2, No.1, Dec. 2010:101-128.

[42] Shin Kwang-Yong, Na Zhao, Construction of AgileSupply Chain Performance Evaluation System: Based on the Value Mode, LogisticsTechnology, 2011, 30(4):107 -109,117.

[43] Shin Kwang-Yong, Na Zhao, Tong-Gang Liu, Researchon the Corporate Brand Integrated Marketing Communication Strategy: based onClassification Matrix, China Collective Economy, 2011(3):73-74.

[44] Shin Kwang-Yong, Na Zhao, Hyo-Joon Son, AnAnalysis of Aluminum pallet Effectiveness and Development Prospects under theLow CO2 Economy, Logistics Technology, 2011, 30(7):181-183,192.

[45] Shin Kwang-Yong, Na Zhao, The Constructionof Factors System Influencing Enterprise Business Outsourcing Decision, LogisticsTechnology, 2011, 30(8):4 -7.

[46] Shin Kwang-Yong, Jing Yang, Hong-Woo Kim,Sung-Kun Lee, Research on the Application Mode of Interactive IntegratedMarketing Communications in Supply Chain Management, Logistics Technology, 2012,31(7):304-308.

[47] Shin Kwang-Yong, Hong-Woo Kim, Jing Yang,Sung-Kun Lee, Research on the Downstream Supply Chain Management of HouseholdAppliance: Based on Corporate Experiential Marketing, Logistics Technology, 2012,31(9):332-335.

[48] Shin Kwang-Yong, Integrated MarketingCommunications in the Mega Data Age: The Application of Interactive IntegratedMarketing Communications in the Supply Chain Management, PKU Business Review, 2012,10: 52-59.

[49] Shin, Kwang-Yong, Ge Fa-Quan, Sun Yu-Liang,Hu Biao, Definition and Implementation of Mutually Beneficial NonprofitOrganization: Based on Integrated Marketing Communications[J]. BusinessManagement Research, 2013,46(2):93-115.

[50] Charles M. Vancea, Irene Hau Siu Chowb,Yongsun Paik and Kwang-Yong Shin, Analysis of Korean expatriate congruence withChinese labor perceptions on training method importance: implications forglobal talent management, The International Journal of Human ResourceManagement, 2013, Vol. 24, No. 5, 985–1005.

[51] Shin, Kwang-Yong, Ge Faquan, Qin PengfeiPeng Xiaodong Research on Logistics Management Mode of Mutual Benefit Nonprofit Organizations Based on Creating Shared Value [J]. Logistics Technology.2015, 34 (1, the second half of the year): 33-37

[52] Shin, Kwang-Yong, Lin Mingzheng, Ge FaquanPeng Xiaodong Qin Pengfei Yang Jing. An Empirical Study on the Perception ofAdministrative Managers of Integrated Marketing Communication in TianjinPrivate University [J] Intellectual Creation (Tokyo, Japan, Journal of theJapanese Chinese Society of Humanities and Social Sciences). 2015 (6): 182-196

[53] Shin, Kwang-Yong, Lin Mingzheng, Ge FaquanResearch on the supply chain governance of mutually beneficial non-profitorganizations based on QR and ECR [J] Logistics technology 2015, 34 (March):23-26

[54] Peng Xiaodong, Shin, Kwang-Yong, Ge FaquanService innovation of third-party logistics enterprises based on customerparticipation [J]. Logistics technology 2015, 34(08): 110-113.

[55] Shin, Kwang-Yong, Peng Xiaodong QinPengfei, Research on the impact of customer interaction in virtual brandcommunity on customer participation value co creation -- taking experience valueas intermediary variable [J]. Journal of Management, 2016,12:1808-1816

[56] Peng Xiaodong, Shin, Kwang-Yong, Researchon the impact of virtual community sense on customer participation in value cocreation -- an empirical study based on virtual brand community [J] Managecomments, 2016(11): 106-115

[57] Zhao Yanhua, Li Wenzhong, Shin, Kwang-Yong,Tianjin: Construction of the Strategic System of Marine Culture Industry [J]Open Guide 2016(02): 33-37.

[58] Shin, KwangYong, Ge Fa-Quan, Qin Peng-Fei.Establishment path and management innovation of mutually beneficial nonprofitorganization (MBNPO): A study based on integrated marketing communications(IMC) theory. Asia Pacific Journal of Innovation and Entrepreneurship, 2017,11(1): 63-80.

[59] Wang, Jinli, Shin Kwangyong, Qin Pengfei,Peng xiaodong, Online Customer Satisfaction, Customer Inertia and CustomerLoyalty: A Dynamic Contingency Mechanism[J]. Chinese Journal of Management. 2017(11):1681-1689.

[60] Shin, Kwangyong, Liu Zhizhong, Qin Pengfei,Wang Jinli, Study on Big Client Relationship Management Mode of Purchasing BPOEnterprise: In the Case of Samsung Group Purchasing BPO Company[J]. LogisticsTechnology. 2017. 36(8): 124-130.

[61] Shin, Kwangyong, Qin Pengfei, Liu Zhizhong,Wang Jinli, Decision-making Concerning Loan-to-value Ratio in Inventory PledgeFinancing, Based on D-S Evidence Theory [J]. Logistics Technology. 2017. 36(7):92-96.

[62] Ge, Faquan, Shin Kwangyong, A study ofenterprise strategies of coping with environmental changes from the perspectiveof interdependence relationship by taking Haier Group as an example[J]. ScienceResearch Management. 2018, 39(5): 112-119.

[63] Kim, Kyungmi, Hyunjun Park, Kwang-YongShin, Korean Company’s Organizational Culture and its Effectiveness onEmployees’ Behaviors[J], Industrial Innovation Research, 2018. 34(3): 215-244.

[64] Qin, Pengfei, Shin  Kwangyong, Hu Wangbin, Wang Xingxing, Effectof Knowledge Search on Innovation Capability: Based on Double ModeratingFunction of Knowledge Absorptive Capability and Knowledge Integration Capability[J]. Chinese Journal of Management, 2019, 16(02): 219-228.

[65] Wang, Jinli, Shin, Kwangyong, Li Guihua,Why Customers Keep Loyalty to A Singular Web Store? Online Customer InertiaPerspective [J]. Commercial Research. 2019(4): 1-11.

[66] Shin, Kwangyong, Ryu Jijoong, Peng Xiaodong,Research on Impact of Purchasing BPO Service Quality on Long-Term RelationshipOrientation [J], Logistics Technology. 2019. 38(10): 54-60+66.

[67] Shin, Kwangyong, Zhongtian Shen, HaekunShin, Shiyao Zhang, Ke Chen, Lijie Li, The Mechanism of How IntegratedMarketing Communications Influence on the Chinese Online Customer’s RepurchaseIntention[J].Science Journal of Business and Management, 2021, 9(1): 26-38.

[68] Shin, Kwangyong, Haekun, Shin, Lijie, Li, Research on theinfluencing factors of integrated marketing communications and customersatisfaction of fresh e-commerce enterprises -- value co-creation as theintermediary variable [J]. Logistics technology, 2021. 40(10): 35-42.

[69] Shin, Kwangyong, Ke, Chen, Haekun, Shin, Hanyue, Zhang,Research on the Impact of Integrated Marketing Communication Consistency onCustomer Buying Behavior -- Based on the empirical analysis of Chinesetransactional platform enterprises Institute of Industrial Relations, KyungheeUniversity, Korea Journal of Industrial Relations [J], Vol.46. 2021 (12):87-118.

II. Chapters inBooks

[1]   Shin Kwang-Yong, An Expletory Study on Corporate Vision, in Shin Kwang-Yongand Alexis Tam, In Search ofManagement New Paradigm, The China Material Publishing, Beijing, China,May 2001, pp.1-23.

[2]   Shin Kwang-Yong, IMC StrategyExecutive--Marcom Manager, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm,The China Material Publishing, Beijing, China, May 2001, pp.24-51.

[3]   Shin Kwang-Yong, TheConsolidation of Integrated Marketing Communications Strategy and MarketingInformation Technology, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm,The China Material Publishing, Beijing, China, May 2001, pp.52-72.

[4]   Shin Kwang-Yong, An Enclosure Study on Nonprofit Organization Management, in ShinKwang-Yong and Alexis Tam, In Searchof Management New Paradigm, The China Material Publishing, Beijing,China, May 2001, pp.73-97.

[5]   Shin Kwang-Yong, An Expletory Study onQuick Response Management and Electronic Commerce, in Shin Kwang-Yong andAlexis Tam, In Search of ManagementNew Paradigm, The China Material Publishing, Beijing, China, May 2001,pp.98-125.

[6]   Shin Kwang-Yong, Jun-Rong Tan, An ExpletoryStudy on Global Knowledge Information Network in the Age of Knowledge Management,in Shin Kwang-Yong and Alexis Tam, InSearch of Management New Paradigm, The China Material Publishing,Beijing, China, May 2001, pp.175-196.

[7]   Shin Kwang-Yong, Fei Li and Li-song, Feng, A Study of Virtual Derive Corporation Model, in ShinKwang-Yong and Alexis Tam, In Searchof Management New Paradigm, The China Material Publishing, Beijing,China, May 2001, pp.197-218.

[8]   Shin Kwang-Yong, Seong-Up, Lee,Decision-Making Framework of Outsourcing Strategy and ElectronicsManufacturing Services, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm,The China Material Publishing, Beijing, China, May 2001, pp.219-234.

[9]   Shin Kwang-Yong, A Research on theFramework of Integrated Marketing Communications Information System, in Chen,BingFu et. al, Management Forward-Theory and Methodology, China EconomyPublishing, 2004, pp.285-298.

[10] Shin Kwang-Yong, Summarize of NonprofitOrganization Management, in Nonprofit Organization Management, China HighEducation Publishing, 2005.

[11] Shin Kwang-Yong, The General Situation ofKorea’s Small and Medium Enterprise Policy, in China Small and MediumEnterprise White Paper, China Reference Publishing, 2005.

[12] Zhang Yu-Li, Kwang-Yong, Shin, The GeneralSituation of USA’s Small Enterprise Policy, in China Small and MediumEnterprise White Paper, China Reference Publishing, 2005.

[13] Zhang Yu-Li, Kwang-Yong, Shin, The GeneralSituation of EU’s Small and Medium Enterprise Policy, in China Small and MediumEnterprise White Paper, China Reference Publishing, 2005.

[14] Shin Kwang-Yong, Xin-Yu, Wu, A ComparativeResearch on the ICT Companies’ Marketing Strategy and Practice: Between Chinaand Korea, in Cui, Xun Ed., Economic Globalization and the Localization ofKorean Enterprises in China, Beijing, Economic Science Publishing, Dec., 2004, ISBN 7-5058-4598-5/F.3870.

[15] Shin Kwang-Yong, Summary of NonprofitOrganization, in Li, Wei-an Ed., Nonprofit Organization Management, Beijing,High Education Publishing, Nov., 2005, pp.2-20.

[16] Shin Kwang-Yong, A research on the CountryOrigin of Promoting the Technological Innovation Service System of Small andMedium-sized Enterprises to Build the Relevant Measurement, in InternationalPublic Research in Policy of Autonomous Innovation of Small and Medium-sizedEnterprises: The Fourth Fascicle - System Construction, Ministry of Science andTechnology of the People´s Republic of China, Innovation Fund for SmallTechnology-based Firms, Part II, Dec. 2005, pp.19-170.

[17] Shin Kwang-Yong, European Enterprise andInnovation Center  Network: EBN, inInternational Public Research in Policy of Autonomous Innovation of Small andMedium-sized Enterprises: The Fourth Fascicle - System Construction, Ministryof Science and Technology of the People´s Republic of China, Innovation Fundfor Small Technology-based Firms, Chapter 10, Dec. 2005, pp. 245-291.

[18] Shin Kwang-Yong, The Korea’s InnovativeTechnology Support System of Small and Medium-sized Enterprises: INNO-BIZ, inInternational Public Research in Policy of Autonomous Innovation of Small andMedium-sized Enterprises: The Fourth Fascicle - System Construction, Ministryof Science and Technology of the People´s Republic of China, Innovation Fundfor Small Technology-based Firms, Chapter 14, Dec. 2005, pp.345-396.

[19] Shin Kwang-Yong, Production, Teaching,Research Cooperation and The Technological Innovation Support System of Smalland Medium-sized Enterprises of Japan, in International Public Research inPolicy of Autonomous Innovation of Small and Medium-sized Enterprises: TheFourth Fascicle - System Construction, Ministry of Science and Technology ofthe People´s Republic of China, Innovation Fund for Small Technology-basedFirms, Chapter 16, Dec. 2005, pp. 447-466.

[20] Shin Kwang-Yong, The Structure Change ofChinese Enterprises in the Post Olympic, in Park Seong-Rok ed., The Change of China and Korea’s Task in thePost Beijing Olympic, ISBN: 978-89-88958-65-0, Seoul, Good Information, 2008, pp.331-413.

[21] Shin Kwang-Yong, Oh Seon-Young,  Ma Yue-Ping, "The Integrated MarketingCommunications Mode of Chinese MICE Enterprises," in Yanling Zhang, Ed.,Proceedings for the 4th Euro-Asia Conference on Environment and CorporateSocial Responsibility: Tourism, MICE and Management Technique Session(Part II),Sep., 2008,  Wissenschaftlicher Verlag,Berlin, Germany, ISBN:978-3- 86573-435-8, pp.40-46.

[22] Shin Kwang-Yong, "The IntegratedMarketing Communications Mode of Chinese MICE Enterprises," in YanlingZhang, Ed., MICE Management in China, 2009,  Wissenschaftlicher Verlag, Berlin, Germany, ISBN:978-3-86573-479-2, pp.61-91.

[23] Shin Kwang-Yong, The Guiding Role of the AncientChinese Philosophy in the Modern Corporate Vision Transcend, in Dai Wei-Yang,Jin-Long Yu Ed., Sinology Study and Chinese Language Teaching, ISBN:978-739-622-4,Taipei, Wanjuanlou Publishing, Sep. 2009: 163-196.

III. Refereed ConferencePapers

[1]   ShinKwang-Yong and Feng-Yi Yao, Jin-Jiang Su, The Operation and Development ofChina’s BOT, Proceedings of the 3^rd Conference and Implementation ofChinese Channel’s Civil Construction In Taipei, National Taipei University ofTechnology, July 23-24, 1998, pp.461-472.

[2]   LiWei-an and Kwang-Yong Shin, Asian Financial Crisis and Enterprises' SurvivalStrategy, Proceedings of the IFSAM Management Conference‘99 InBeijing, July 18-21, 1999.

[3]   ShinKwang-Yong and Fei, Li, How the ServiceIndustry Capitalizes on IMC, Proceedings of The 5^th NIBESGeneral Meeting and International Conference on Research in Economy and Management Studies of the 21^st Century, Dalian University of Technology, Liaoning People’s Publishing,2000, pp.123-129.

[4]   Li Feiand Kwang-Yong Shin, Analysis on the Abuses of the Manufacturing Industry'sTechnological Development System in China, Proceedings of The 5^th NIBES General Meeting and International Conference on Research in Economy and Management Studies of the 21^st Century, Dalian University of Technology, Liaoning People’s Publishing,2000, pp.85-91.

[5]   LiWei-An and Kwang-Yong Shin, A Study on Nonprofit Organization: It's Managementand Enclosure, Proceedings of the Nankai-Keimyung International Management Conference 2001, Tianjin, NankaiUniversity, November 21-22, 2001, pp.1-11.

[6]   ShinKwang-Yong, The Strategic Explore of Chinese Healthcare Corporation AdoptingIntegrated Marketing Communications Under the WTO System Proceedings of theNankai-Keimyung International Management Conference‘2002 InDaegu, Korea, Keimyung University, May 27-28,2002.

[7]   ShinKwang-Yong, The Integrated Marketing Communications Strategy of ChineseHealthcare Corporation, Proceedings of KAIBA General Meeting and SummerConference 2002, Korean Association of Industrial Business Administration,KAIBA, 16, August 2002, pp.417-437.

[8]   ShinKwang-Yong, In-ho Kang, A Study on the Conception Framework of Integrated MarketingCommunications Information System, Proceedings of the 8^th Cross-Strait Conference on Information Management Development Strategy, Macau Universityof Science and Technology, Macau, China, November9-10, 2002, pp.407-415.

[9]   ShinKwang-Yong, An Expletory Study on Leadership andEntrepreneurship Main Subjects, Proceedings of The First Meeting ofInnovation and Entrepreneurship Conference, Nankai University, Tianjin, China,Sep. 2003, pp.277-285.

[10] Shin Kwang-Yong, Fei-Yu Qu, The EncloseStudy of the Marcom Manager, Proceedings of the Nankai-Keimyung International ManagementConference 2003, Tianjin, Nankai University, November 13-14, 2003.

[11] Shin Kwang-Yong, Bin Yuan, A Study of theSymbiosis Pattern of Supply Chain: Based on Stakeholders Theory, Proceedings The2nd International Symposium of Corporate Governance, Corporate Governance andManagement Innovation, Tianjin, Nankai University, November 15-16, 2003.

[12] Park, Myung-Ho, Kwang-Yong Shin, Xin-Yu Wu,A Comparative Study on the Korean and Chinese Information and CommunicationTechnology Companies’ Marketing Strategy, Proceedings of the Nankai-KeimyungInternational Management Conference‘2004 InDaegu, Korea, Keimyung University, May 12-13,2004.

[13] Shin Kwang-Yong, Hyung-Sik Choi, A Study onthe Corporate Sports Marketing Management Mode: Based on Integrated MarketingCommunications Theory, Proceedings of the Nankai-Keimyung InternationalManagement Conference 2005, Tianjin, Nankai University, April 13-14, 2005.

[14] Shin Kwang-Yong, Yan Chen, A Study on thee-CRM Model of Internet Shopping Mall Taobao: Based on Integrated MarketingCommunications, Proceedings of the The International Symposium of Trading ande-Commerce Policy: Under the era of WTO, Tianjin, Nankai University, Jan.13-14.

[15] Chen Yan, Kwang-Yong Shin, A study on theMode of Net Entrepreneur in Days of Electronic Commerce, Proceedings of theInternational Symposium on Entrepreneurship Research and Education, Tianjin,Nankai University, April 10-11.

[16] Shin Kwang-Yong, Yan-Hui Liu, An ExpletoryStudy on the Mode of Interactive Integrated Marketing CommunicationsManagement, Proceedings of the International Symposium on Trading andE-Business between Korea and China: Northeast Asian era of UbiquitousEnvironment, Korea Global E-Business Association, Seoul, Korea, DonggukUniversity, June 15, 2006, pp.453-488. (ISBN: 89-958277-0-X 93320)

[17] Shin Kwang-Yong, Yan Chen, Sun-Young Oh, AStudy on the Chinese Nonprofit Organization’s Network Integrated MarketingCommunications Mode, Proceedings of the Nankai-Keimyung InternationalManagement Conference 2007, Tianjin, Nankai University, April 25-26, 2006,pp.93-132.

[18] Shin Kwang-Yong, Rui Shang, Yan Chen, AStudy on the Chinese Nonprofit Organization’s Integrated MarketingCommunications Organization Mode, Proceedings of the International Conferenceof East Asia Trade and Economy Development, Tianjin, Nankai University, 17, June,2007, pp.111-120.

[19] Shin Kwang-Yong, The Application of ChineseAncient Philosophy in the Modern Enterprise Management, Proceedings of theConference of Synthetic Innovation and Modern Trend of Chinese Philosophy,Tianjin, Nankai University, 24-25, Nov., 2007.

[20] Shin Kwang-Yong, The Exploration of ChineseAncient Management Philosophy’s Methodology, Proceedings of the Nankai-KeimyungInternational Management Conference‘2004 InDaegu, Korea, Keimyung University, 7, May,2008, pp.141-161.

[21] Shin Kwang-Yong, Zhen Zhang, Li-Wei Chen, AStudy on the Chinese Nonprofit Organization’s Interactive Integrated MarketingCommunications Model, Proceedings of the International Symposium on NortheastAsia Trade Cooperation Vision and Task, Gyungju, Korea, Dongguk University,June 5, 2008, pp.149-169.

[22] Shin Kwang-Yong, The Guidance Function ofChinese Anciently Philosophy in the Construction of Modern Corporate Vision,Proceedings of the International Symposium on Northeast Asia Trade CooperationVision and Task, Gyungju, Korea, Dongguk University, June 5, 2008, pp.189-219.

[23] Shin Kwang-Yong, Seon-Young Oh, Yue-Ping Ma,The Integrated Marketing Communications Mode of Chinese MICE Enterprises[C].Proceedingsfor the 4th Euro-Asia Conference on Environment and Corporate Social Responsibility:Tourism, MICE and Management Technique Session(Part II), Sep. 20-21, 2008,TianJin, China: 40-46.

[24] Shin Kwang-Yong, Yuan-You Liu, A Study onthe Integrated Marketing Communications Mode of Non-profit Organization: Basedon 2Rs Paradigm, 2009 International Symposium of Dongguk-Nankai, Proceedings ofthe International Symposium of the World Economic Crisis and Co-operation of NortheastAsia, 19 June 2009: 60-79.

[25] Shin Kwang-Yong, Chen Li-Wei, Bai Li-Hui,Liu Yuan-You, A Study on the Corporate Social Responsibility Report System of ChineseListed Companies: Based on Integrated Marketing Communications. Proceedings forthe International Conference on Engineering and Business Management(EBM 2010), March25-27, 2010, Chengdu, China:429-432.

[26] Shin Kwang-Yong, Chen Li-Wei, Liu Tong-Gang,Bai Li-Hui. A Study on the Corporate Social Responsibility Report System of ChineseListed Companies[C]. Proceedings of the 6th Euro-Asia Conference on Environmentand CSR(2010), Istanbul, Turkey, March 19, 2010:63-68.

[27] Shin Kwang-Yong, Liu Tong-Gang, Bai Li-Hui.A Study on the E-CSR Report System of Chinese Listed Company: Based onIntegrated Marketing Communications[C]. 2010 International Conference for thePolitical and Economic Cooperation between Korea and China. Dongguk University,Seoul, Korea, June 23, 2010:1-19.

[28] Shin Kwang-Yong, An Integrated Study onthe Philosophy Thinking of Pre-QinMilitaristSchooland Corporate Strategic Management, Korea-China Social Science association,2010 Winter International Academic Conference, China Tianjin, Nankai University,16 Dec. 2010.

[29] Shin Kwang-Yong, Chinese MICE Enterprise’sIntegrated Marketing Communications Model, in Xu Hong, Yan-Bo Yao Ed., DestinationMarketing and Management: The 1^st session of the Nankai TourismInternational Symposium, China Tourism Press, March 2011: 2-35.

[30] Shin Kwang-Yong, Yuan-You, Liu, LiuTong-Gang, A Comparative Study on the Corporate SocialResponsibility Reports System of Chinese and Japanese, Sino-Japanese Cultural Study and TheoryProceedings, Shenyang, Northeastern University Press, July 2011: 135-158.

[31] Shin Kwang-Yong, Ge Faquan Research onIntegrated Marketing Communication of Mutual Benefit Aged Care Institutions[C]. 2013 China Practice Management Forum 2013 11.30-12.1: (CD file name 054,pages 1-13)

[32] Shin, Kwang-Yong, Sun Yu-Liang, Yang Jing,Kim Hong-woo, Definition and Implementation of Mutually Beneficial NonprofitOrganization: Based on Integrated Marketing Communications[C]. Daegu, Republicof Korea: The 10th Keimyung -Nankai International Conference of Management andEconomy Between China and Korea Proceedings, 8, April, 2013: 13-27.

[33] Shin, Kwang-yong, Sun Yuliang, Ge Faquan,Hu Biao, Yue Songchen. An Empirical Research of Chinese Mutual-beneficialNon-profit Organizations: Based on Service Integrated MarketingCommunications[C]. Tianjin, China: The 11th Nankai-Keimyung InternationalConference of Management and Economy Between China and Korea Proceedings, 17,April, 2014: 87-118.

[34] Kwang-yong, Ge Faquan, Lin Mingzheng, PengXiaodong, Qin Pengfei, Research on stakeholder management model of non-profitorganizations based on mutual benefit of creating shared value [C] 2014. 2014China Business Culture and Management Academic Conference Jinan ShandongUniversity December 20, 2014

[35] Ge Faquan, Lin Mingzheng, Shin, Kwang-yong,An Analysis of Transition Path from Traditional Enterprise to Social Enterprise[C]Jinan, China, Shandong University: 2014 China Business Culture and ManagementConference Proceedings, 20, Dec., 2014

[36] Shin, Kwang-Yong, Ge Fa-Quan, Qin Peng-Fei,Applying Ambidextrous Organization to Optimize the Management of MutuallyBeneficial Nonprofit Organization[C]. Daegu, Republic of Korea: The 12th Keimyung-NankaiInternational Conference of Management and Economy Between China and KoreaProceedings, 16, April, 2015: 155-164.

[37] Shin, Kwang-Yong, Fa-Quan Ge, Peng-Fei Qin,Jin-Li Wang, Ji-Joong, Ryu, The Transition Path and Management Innovation ofSocial Enterprise[C]. Tianjin, China: The 13th Nankai-Keimyung InternationalConference of Management and Economy Between China and Korea Proceedings, 20,April, 2017: 87-98.

[38] Shin, Kwang-Yong, Zhong-Tian Shen, Hae-KunShin, Research on the Implementation Process and Organization Structure Designof Integrated Marketing Communications Strategy[C]. Tianjin, China: The 15thNankai-Keimyung International Conference on Management Frontiers and NewHorizons Proceedings, 20, April, 2017: 86-109

IV. Books

[1]   Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm,China Material Publishing, Beijing, China, May 2001. ISBN7-5047-1712-6/F.0609

[2]   Shin Kwang-Yong, Integrated Marketing Communications Strategy Management, ChinaMaterial Publishing, Beijing, China, June 2001. ISBN7-5047-1700-2/F.0605

[3]   Shin Kwang-Yong, Marcom Manager’s WorkingModel, Tianjin Renmin Publishing, September 2008, ISBN978-7-201-06089-7

[4]   Shin Kwang-Yong, 18 Strategic Tools for theCorporate Survival and Development, Tsinghua University Publishing, June 2010, ISBN978-7-302-21788-6

[5]   Shin Kwang-Yong, Corporate SocialResponsibility Report Management, Tsinghua University Publishing, May 2012, ISBN978-7-302-28410-9

[6]   Shin Kwang-Yong, Integrated MarketingCommunication Strategy Management [M] Beijing: Tsinghua University Press, March2013. ISBN 978-7-302-31141-6

[7]   Shin, Kwang-Yong The Executor of IntegratedMarketing Communications Strategy: Marcom Manager’s Working Model, Berlin,Heidelberg: Springer, July 2013. ISBN 978-3-642-38090-7.

[8]   Shin, Kwang-Yong Corporate SocialResponsibility Reporting in China, Berlin, Heidelberg: Springer, March 2014.ISBN 978-3-642-54151-3.

[9]   Shin Kwang-Yong, Integrated MarketingCommunications Strategy of Mutual Benefit Nonprofit Organizations[M] Taipei:Case Study, June 2014 ISBN 978-986-86326-4-6

[10] Shin Kwang-Yong, Research on theIntegration of Philosophical Thoughts of Military Strategists and EnterpriseStrategic Management in the Pre Qin Period [M], Tianjin: Tianjin Science andTechnology Press, August 2020. ISBN 978-7-5576-8418-1

[1]    2012.3-2013.8,Tianjin MinWoo Electronics Co. sponsored project, The Strategic Planning ofMinWoo Electronics Co. (PI)

[2]    2012.1-2014.12,Humanities and Social Science Fund project of Ministry of Education, Researchon the Application of IMC in the Chinese Mutually Beneficial NPO. (PI)

[3]    2006.1-2010.10,Asia Research Center of Nankai University sponsored project, The Research onIntegrated Marketing Communication Strategy of Chinese Nonprofit Organizations(PI)

* Ph.D Course

1. Integrated Marketing Communications Research

2. Comparative Management Research

3. Management Philosophy

* MA& MBA Course

1. Integrated Marketing Communications Strategy

3. Management Research

4. Corporate Ethics and Social Responsibility

2. Corporate Culture

* BACourse

1. Management Communication

2. Business Negotiation

3. Management Consulting

4. International Marketing Management

5. International Business Negotiation

6. Corporate Ethics

7. Cross Culture Management

8. Business Administration Research Design