Biography
Research & Achievement
Projects
Teaching
Digital Marketing, User Experience and Customer Relationship Management, Platform Strategy, Marketing Channel Management
PhD in Business Administration, Department of Marketing, Yonsei University, Seoul, South Korea
Master of Business Administration, Department of Marketing, Yonsei University, Seoul, South Korea
Bachelor of Business Administration, Department of Tourist Management, Dong-A University, Busan, South Korea
Professor of Marketing, Nankai University (January 2021 - Present)
Visiting Scholar, University of Southern California (August 2016 – August 2017)
Associate Professor of Marketing, Nankai University (January 2011 - December 2020)
Assistant Professor of Marketing, Nankai University (June 2008 - December 2010)
Editorial Board Member of Journal of Marketing Science
Vice Director in the Doctoral Students Advisory Committee of Chinese Marketing Association
of Universities
Non-resident Research Fellow in the Ali New Village Research Center
2013-Present, Reviewer of National Natural Science Foundation of China
2013-Present, Reviewer of Management Review
2011-Present, Reviewer of Journal of Marketing Science
2010-Present, Reviewer of International Journal of Conflict Management
2010-Present, Reviewer of Management World
2009-Present, Reviewer of Nankai Business Review
Peer-Reviewed Journal Papers
Xin Zheng, Jisu Cao, Yili (Kevin) Hong, Sha Yang and Xingyao Ren* (corresponding author). Differential Effects of Multi-dimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products. MIS Quarterly (UTD 24, FT 50), 2023, 47(2): 833-856.
Xu (Vivian) Zheng#, Xiaoling Li#, Xingyao Ren*, Zhilin Yang. Enhancing Compliance among Channel Members by Modeling Reward Events: Matching Motivation and Ability with Model Selection. Journal of the Academy of Marketing Science (FT 50, SSCI, ABS 4*), 2020, 48: 331-349.
Xiaoling Li#, Xingyao Ren#, Liping Qian*，Chenting Su. Toward A Social Fitness Perspective on Contract Design: Contract Legitimacy and Influence Strategy. Industrial Marketing Management (SSCI , ABS 3), 2020, 85: 254-268.
Xingyao Ren, Lan Xia, and Jiangang Du*. Delivering Warmth by Hand: CustomerResponses to Different Formats of Written Communication. Journal of Services Marketing (SSCI , ABS 2), 2018, 32(2)：223-234.
Min Zhang, Yiwei Li, Yuzhuo Li*, and Xingyao Ren. Beyond Presence: Creating Attractive Online Retailing Stores
through the Cool AR Technology. International Journal of Consumer Studies (SSCI, ABS 2), 2023, 47:1139–1156.
Xiaoling Li, Xingyao Ren*, and Xu Zheng. Management of Competition among Sellers and its Performance Implications of Business-to-Business Electronic Platforms: Dynamic Analysis by VAR Model. Nankai Business Review International (ESCI), 2015, 6 (2): 199-222.
Xingyao Ren*, Sejo Oh, and Jungsik Noh．Managing Supplier-Retailer Relationships: From Institutional and Task Environment Perspectives. Industrial Marketing Management (SSCI, ABS 3), 2010, 39 (4): 593-604.
Yin Bai, Rong Zhang, Xingyao Ren* (corresponding author). Review and Research on Retargeting Communication
Strategy. Chinese Journal of Management, 2022, 19(6): 938-946.
Xingyao Ren, Lina Zheng, Xin Zheng. Is it Better to Share more Sales Leads between Firms? ——An Empirical Study based on the Franchise Channel Relationships. Commercial Research, 2020, 4: 13-19.
Liping Qian, Wei Gao, Xingyao Ren, and Yanhong Guo. Effects of Legitimate，Reward and Threat Power on Compliance and Conflict: A Study Based on Asymmetric Dependence. East China Economic Management，2016，30 (7)：160-166.
Xingyao Ren and Liping Qian. The Effect of Relational Embeddedness on Retailers' Economic Performance: The Moderating Effects of Environmental Uncertainty and Contractual Inclusiveness. Journal of Business Economics，2015，12: 5-14.
Xiaoling Li, Xingyao Ren*, and Xu Zheng. Managerial Tactics for Sellers’ Competition and Performance of the E-commerce Platform: Implication from the Dynamic Analysis of VAR Model. Nankai Business Review, 2014, 5: 73-82.
Liping Qian, Wei Gao, and Xingyao Ren. Supplier’s Transaction-specific Investments and Distributor’s Long-term Orientation. Management Review，2014，26 (6)：163-176.
Desheng Wu, and Xingyao Ren. Are Online Auction Transaction Mechanisms Effective? Evidence from Panel Data in Taobao. Nankai Business Review，2013, 1: 122-137.
Liping Qian, and Xingyao Ren. Transaction-Specific Investment Asymmetry and Opportunism in Marketing Channels: The Moderating Roles of Formalization, Participation and Guanxi. Management Review，2012, 24 (10): 73-84.
Xingyao Ren, Jianyu Zhu, Liping Qian, and Peng Wang. Managing Different Types of Opportunistic Behavior in Marketing Channel ——Effects of Two Dimensions of Contracts and Relational Norms. Nankai Business Review，2012, 3：12-21.
Xingyao Ren, Jianyu Zhu, and Liping Qian. How to Cure the Poisoned Channel Relationship? ——Effects of Communication and Transaction-specific Investments. Economic Management Journal, 2012, 6: 91-101.
Liping Qian, Pianpian Yang, and Xingyao Ren. Research on Internet Channel Types and Management Mechanisms. Journal of Business Economics, 2012, 1: 51-57.
Xingyao Ren, Chun-An Liao, and Liping Qian. The Impacts of the Processes of Institutionalization on the Formation of Relational Norms in Dual Distribution System. Management Review，2010, 22 (11): 37-45.
Liping Qian, and Xingyao Ren. Supplier’s Control Mechanisms, Distributor’s Attitude and Behavior and Collaborative Performance: An Empirical Study on 4S Shops. Management Review，2010, 22 (8): 57-67.
Dongjin Li, Xingyao Ren*, and Yan Li. Research on Marketing in China: A Content Analysis of Publications in Leading English and Chinese Journals, 2000-2008. Journal of Marketing Science, 2010, 6 (1): 124-146.
Xingyao Ren, Chun-An Liao, and Liping Qian. Does Interdependence Asymmetry always Jeopardize Relationship Quality? Management World，2009, 12: 92-105.
Jungsik Noh, Sejo Oh, and Xingyao Ren. The Solicitation Strategy of Raising Donations—the Relative Influences of the Three-dimensional Identification on Loyalty. Korean Management Review, 2008, 37 (6): 1497-1524.
Xingyao Ren, Sejo Oh, and Min Sung. Determinants of Relational Quality between the Supplier and the Retailer in the Chinese Cosmetics Market. Journal of Distribution Research, 2006, 11 (4): 1-29.
Books and Chapters
Du J. G., Ren X. Y. 66 Theories Commonly Used in Marketing Research. Tsinghua University Press, 2024.
Li D.J., Ren X.Y., Li Y. “Research on Marketing in China: Present and Future”, in Handbook of Contemporary Marketing in China: Theories and Practices. Cheng Lu Wang, ed. 2011. New York: Nova Science Publishers, 2011.
2025.1-2028.12，National Natural Science Foundation of China (72472077)，Human-Machine Collaborative
Selling: Research on How Intelligent Data Analytics Create Value for Multiple Parties (PI)
2021.1-2024.12，National Natural Science Foundation of China (72072095)，Understanding the Impact of Intelligent Marketing Communication Strategies on Online Customer Conversions along the Customer Decision Journey (PI)
2017.1-2020.12，National Natural Science Foundation of China (71672093)，How to Maximize Trust in E-commerce Platform Firms：Research on Enforcement Decisions about Sellers’ Violations and Effects from Efficiency and Fairness Perspectives (PI)
2013.1-2015.12, National Natural Science Foundation of China (71202163)，Research on Transaction's Governance Mechanisms in Third-party B2B E-commerce Platforms: Types, Effectiveness, Boundary Conditions (PI)
2011.9-2016.1, the Humanity and Social Science Youth foundation of Ministry of Education of China (11YJC630169), Research on Franchisors' Public Influence Actions and their Effects: From a Social Network Perspective (PI)
2010.10-2012.10，the Scientific Research Foundation for the Returned Overseas Chinese Scholars, State Education Ministry (BE030902), Research on Extra-role Behavior in Supplier-Retailer Relationships (PI)
2014.1-2019.9，the Fundamental Research Funds for the Central Universities (NKZXB1448), Research on Selection of Reward and Punishment Strategies in Marketing Channels: From the Perspective of Collective Influence (PI)
2010.7-2012.9，the Fundamental Research Funds for the Central Universities (NKZXB10095), Research on Formation Mechanisms of Franchisees' Extra-role Behavior in Franchise Systems (PI)
2015.12-2019.12，the Fund of Asia Research Center in Nankai University (AS1506), Research on the Effects of Enforcement of E-commerce Platforms Firms for Sellers’ Violations on Observers (PI)
2008.10-2010.9，the Humanity and Social Science Youth foundation of Nankai University (NKQ08018), Establishing, Developing, and Maintaining Successful Channel Relationships with Exchange Partners (PI)
Digital Marketing, Retailing Management, Cross-Border E-Commerce, Internet Marketing
