Biography
Research & Achievement
Projects
Teaching
ProjectProfessor of EDP Center
2007,PhD in Service Marketing, Nankai University
1988,Master in American Literature, Tianjin Foreign Languages Institute
1985,Bachelor in English Language, Tianjin Foreign Languages Institute
1994.12-Present,Teach in Marketing Department of Business School of Nankai University
1991.1-1994.12,Teach in Department of Business Management of Tianjin Foreign Trade Institute
1988.7-1991.1,Teach in Department of Industrial Enterprises Management of Tianjin Instituteof Finance and Economics
[1] 2013, Nankai University, 5th “Excellent Mentor” Award
[2] 2011, Nankai University, 4th “Excellent Mentor” Nomination Award
Peer-Reviewed Journal Papers
2013
[1] Yang K., LiuJ. Researchon the Influencing Factors of Customer Trust in the Network ConsumptionEnvironment. Modern Management Science.2013,No.10:112-114. (Published in Chinese)
2012
[1] Wang D., Liu J., Shen C. a Study on Causes of Credit Card Credit UsageBehavior and Its Marketing Strategy. Soft Science.2012, Vol.26.No.3:140-144. (Published in Chinese)
2011
[1] Liu J., WangY., Zhang M. The Relationship between Job Satisfaction and OrganizationalCommitment: A Study Based on Adjustment through Self-efficiency. Journalof Guizhou University of Finance and Economics. 2011, No.4:41-46. (Publishedin Chinese)
2010
[1] Liu J., ZhouC., Wang D. Customer Retention Based on Trust and Switching Barriers: A CaseStudy. Management World.2010, No.4:131-144,187-188. (Published inChinese)
ConferencePublications
[1] Liu J., ZhangM., Xu X., Du J. 2012. The Influence of Trust and Commercial Friendship onCustomer Retention—An Empirical Study of Banking[C] // 2012 International Joint Conference on Service Sciences. Shanghai,China, 2012.5.24-26.
[2] Du J., Liu J., Liu L., Chen H., Zhang Y. Research on Customer Justice andits Impact on Customer Satisfaction under Service Situation. [C] // 2011 E-Business and E-GovernmentInternational Conference (ICEE). Shanghai, 2011.5.6-8.
[3] Liu J., ZhouC., Zheng Q. 2011. Customer Retention Based on Trust and CommercialFriendship—Taking Financial Sector for Example[C] // 2011 E-Business and E-Government International Conference (ICEE). Shanghai, 2011.5.6-8.
Books and Chapters
[1] Liu J. Researchon Customer Retention in Chinese Cultural Context. Tianjin: Tianjin UniversityPress, 2012. (Monograph)
[1] 2014.1-2017.12, Participate in NationalNatural Science Foundation funded project, A Study on the Influencing Mechanismof Referral Reward Program on Consumer's Referral Behavior—Based on thePerspective of Conflicts between Social Norm and Market Norm(PI)
[2] 2010.11-2013.12, Lead Humanities andSocial Science Research project of Ministry of Education, Research on InterfirmRelationship Quality and Customer Retention based on Favor, Face and the Patternof Difference Sequence(PI)
[3] 2009.1-2010.4, Lead Tianjin Social ScienceResearch Program project, a study on Consumer Complaining Intention andSatisfaction Mechanism after Recovery under the Failure of Group Service(PI)
[4] 2009.1-2011.12, Participate in NationalNatural Science Foundation funded project, Research on Group Consumer Service Failureand Recovery Mechanism(PI)
[5] 2008.1-2010.12, Participate in NationalNatural Science Foundation funded project, Research on Customer-EnterpriseIdentification Mechanism and Process Management in Service Context(PI)
[6] 2008.1-2010.12, Participate in NationalNatural Science Foundation funded project, An Empirical Study on Consumer’sConspicuous Consumption Behavior in Chinese Cultural Context: Characteristics,Formation Mechanism and Management(PI)
Undergraduate:Marketing, Sales Management
Master:Marketing Management(MBA), Professional English(MBA)
