Biography
Research & Achievement
Projects
Teaching
1996-2001, Nankai University, Business School,Doctor of Management
1987-1991, Nankai University, Department ofPhilosophy, Master's degree
1983-1987, Nankai University, Department ofManagement, Bachelor of Economics and Management
1, 2017 – present, Dean/Professor/DoctoralSupervisor, School of Business, Nankai University.
2, 2010-2017, Founding Dean, Professor andDoctoral Supervisor, School of Tourism and Services, Nankai University.
3, 2007-2020, Dean, School of Distance andContinuing Education, Nankai University.
4, 1987-2007, Assistant Professor andLecturer, Department of Management, Nankai University, Deputy Director (1997),Associate Professor (1998) and Professor (2002), Institute of ModernManagement, School of Business; Visiting Research Fellow, School of Business,City University of Hong Kong (2000); Assistant to the Mayor of LijiangMunicipal Government, Yunnan Province (2005, attachment), Associate Dean,School of Business (2006)
Provincialand Ministerial Scientific Research Award
(1)The monograph "Chixian Shenzhou - A Cultural Space ofPeople's Excellence" (24 items of Chinese culture) won the first prize ofthe 15th Jiangsu Province Outstanding Achievement in Philosophy and SocialScience (I ranked first, 2018)
(2) Excellent Teaching Achievement Award of the MarketingResearch Society of Chinese Universities, (Marketing Research Society ofChinese Universities, ranked first by myself, 2020)
(3) Third Prize of the 16th Tianjin Municipal Social ScienceExcellent Achievement Award, (Tianjin Municipal Committee and MunicipalGovernment, I rank first, 2019)
(4) Third Prize for Outstanding Research Results inCulture and Tourism, (Tianjin Municipal Committee and Municipal Government, Iranked second, 2021)IndustryAssociation Award
1) Business Education Leader of the Year 2021.
2) "Top 10 Most Respected Business School Deans inChina", (World Entrepreneur Group, President Magazine 2020).
3) Outstanding Chinese Leisure Personality of the Year2017 by Xiaokang.
Positionin Academic Community/Organization
1）Member of the EighthDiscipline Review Group of the State Council (Business Administration)
2）Secretary General of theNational Steering Committee for Master's Degree Education in Tourism Management
3）Member of the AdvisoryCommittee on the Construction of Professional Degree Cases in China
4）Co-director of CollaborativeInnovation Center for Modern Tourism Development
5）Director of the ProfessionalCommittee of Marine Tourism of the Pacific Society
6) Deputy Director of the Expert Committee of China QualityAssociation
EditorialBoard Member of Academic Journal
1）Editor-in-Chief, Nankai ManagementReview
1) Wei mingqiu, Bai Changhong, Zhang Tong. The Evolution Logic ofOrganizational Relationship in Fine Service Supply of the Tourism Destination:A Cross-case Study Based on Chongqing, Xi'an, and Hangzhou[J]. Management World,2021,37(07):119-129+144+9.DOI:10.19744/j.cnki.11-1235/f.2021.0096
2) Xu Tong,Bai Changhong, Chen Ye, Tuo Yanzheng, Du Meiqi. The Effect of Residents’ PlaceEmotions on Value Co-creation Intention under the Chinese Culture Background.[J].Tourism Tribune,2021,36(05):29-41.DOI:10.19765/j.cnki.1002—5006. 2021.05.008.
3)Tuo Yanzheng, Bai Changhong, Wang Lin. Tourist Well-being: Conceptualizationand Scale Development[J]. Nankai Business Review,2020,23(06):166-178.
4)Zhang Xiao, Liu Ming, Bai Changhong. Research on the Elements ofTourists’Well-being from a Naturalism Perspective[J]. Tourism Tribune,2020,35(05):37-51.DOI:10.19765/j.cnki.1002-5006.2020.05.009.
5)Mingqiu Wei,Changhong Bai,Chunxiao(Spring) Li,Hongyu Wang. The effect of host–guest interaction in tourist co-creation in public services:evidence from Hangzhou[J]. Asia Pacific Journal of Tourism Research,2020,25(4):
6) Mingqiu Wei,Changhong Bai,Hua Chenggang. The Study of TourismPublic Service Co-creation: Conceptual Model, Driving Factor and BehavioralProcess — Take the International Social Resource Visiting Spot of Hangzhou asan Example [J]. Tourism Tribune,2020,35(03):72-85.DOI:10.19765/j.cnki.1002-5006.2020.03.011.
7)Hua Chenggang, Bai Changhong. Tourism IT and Visitor Care [J]. Tourism Tribune,2020,35(01):7-9.DOI:10.19765/j.cnki.1002-5006.2020.01.004.
8)Wei Mingqiu, Bai Changhong. Responding positively to the challenges facing tourismdevelopment [J]. People's Weekly,2020(05):78-79.
9)Hua Chenggang, Bai Changhong, Wei Mingqiu. The Impact of Mobile Tourism Information Service Experience onTravel Decision Quality J]. Tourism Tribune,2019,34(11):51-65.DOI:10.19765/j.cnki.1002-5006.2019.11.010.
10)Hua Chenggang,Bai Changhong,Zhang Hui. Co-Creation or Co-Destruction？A Literature Review of Mobile Information Technologies’ Impact on TourismExperience Value [J]. Foreign Economics & Managemen,2020,42(02):137-152.DOI:10.16538/j.cnki.fem.20190926.008.
11)Zhou Xuan,Bai Changhong. A Re-evaluation of Chen Bingfu’sAcademic Thought on Management [J]. Nankai Journal(Philosophy,Literature andSocial Science Edition),2019(05):63-69.
12)Bai Changhong,Liu Huan. TheConcept and Path of Tourism Destination Fine Service Pattern: An ExploratoryResearch Based on Multicase Study and Grounded Theory[J]. Nankai Business Review,2019,22(03):137-147.
13)Bai Changhong. Talents Cultivation underthe Background of Integration of Culture and Tourism [J]. Frontiers,2019(11):36-42.DOI:10.16619/j.cnki.rmltxsqy.2019.11.003.
14)Yang Dejin,Bai Changhong,Niu Huicong. Research on the Spatial-temporalDifferences, Causes and Optimization ofthe Pro-poor Tourism Effects in Eight Ethnic Provinces and Regions[J]. Journalof Guangxi University for Nationalities(Philosophy and Social Science Edition),2018,40(06):2-7.
15)Zhang Xiao,Bai Changhong. Hedonism or Eudaemonism? A Review of Changes in Tourists’Well-beingResearch Internationally [J]. Tourism Tribune,2018,33(09):132-144.
16)Bai Changhong,Wang Hongyu. Touristic Learning: LiteratureReview and Research Agenda [J]. Nankai Business Review,2018,21(02):192-198+209.
17)Zhang Hui,Bai Changhong. InternalBranding of Tourism Enterprises: A Review of the Literature and Prospects forFuture Research [J]. Tourism Tribune,2018,33(03):61-74.
18)Liu Huan,Yue Nan,Bai Changhong. The influence of emotional arousal on tourists' perceptionsin red tourism contexts [J]. Social Scientist,2018(03):84-90.
19)Bai Changhong,Liu Huan. Tourism Destination Development and Tourism Talent Trainingin the Context of the New Era - Interview with Professor Bai Changhong ofNankai University [J]. Social Scientist,2017(11):3-7+162.
20)Mu Xueming,Bai Changhong,Wu Bo,Wang Hongyu. Matching effects of destination country imageand tourism product categories - an empirical study based on a stereotypecontent model [J]. Tourism Tribune,2017,32(06):64-74.
21)Zhang Zhihong,Bai Changhong,Yang Dejin. Study on TourismSustainable Development of Guangxi Coastal Areas Based on the EcologicalFootprint Index [J]. Ecological Economy,2017,33(06):100-104.
22) Bai Changhong,Wang Hongyu. An Evaluation of Educational Tourism from the Perspective of Valuein Action [J]. Nankai Journal(Philosophy,Literature and Social Science Edition),2017(01):151-159.Booksand Chapters
1) "Chixian Shenzhou - A Cultural Space of People'sExcellence", Bai Changhong and Hua Chenggang Jiangsu People's PublishingHouse, January 2018
2) Terrorism: New Challenges in World Tourism, Bai Changhongand Tou Yanchen China Tourism Publishing House, December 2018
Translatedand Compiled Books
1)(Translated) Marketing in Tourism and Services, MachineryIndustry Press, 2021
Textbooksand Cases
1) The Seventh National MTA Teaching Case Collection ofExcellent Cases, China Tourism Publishing House, 2021
(2) "The Sixth National MTA Teaching Case Collection ofExcellent Cases", China Tourism Publishing House, 2020
(3) The Fifth National MTA Teaching Case Collection ofExcellent Cases, China Tourism Publishing House, 2020
(4) The Third to Fourth National MTA Teaching CasesExcellent Case Collection, China Tourism Publishing House, 2019ConferencePapers and Presentations
1) Presentation on the theme of "HappinessIndustry" at the "Maritime Silk Road" (Fuzhou) Cultural TourismCooperation Summit 2021.
2) Presentation on "Tourism-based learning andmanagement knowledge rotation" at the IFSAM 14th World Management Congress2018.
3) Keynote speech on "Going Global: Security andConflict in Tourism Cities" at the opening forum of the World TourismCities Federation (WTCF) 2017 Los Angeles Fragrant Hills Summit1) National Social Science Foundation of China, Major Projecton Art, Research on Cultural Industry and Tourism to Enhance National HappinessIndex, 2020.07-2024.07, Presenter
2) Project commissioned by the Ministry of Culture andTourism, Research on the Promotion of Domestic Tourism Market, Ministry ofCulture and Tourism, 2019.08-2021.04, presenter
3) Project commissioned by the Ministry of Culture andTourism, Case report on the high-quality development of culture and tourism inChina, Russia and Mongolia "Wanli Tea Road", 2019.03-2019.12,presenter
4) Project commissioned by the former National TourismAdministration of China, Study on China-EU Tourism Cooperation and EU Tourism Marketin the Context of "One Belt, One Road", 2017.09, PresenterGovernmentPolicy Recommendations and Case Studies and Investigation Reports
1) 2018, Tianjin CPPCC Project: actively protect andreasonably utilize the resources of small foreign buildings, and build the"Five Avenues" into a well-known cultural and business tourism areain China
2) 2017, Chifeng Tourism Bureau: Study on theinnovative development strategy of tourism in Chifeng, Inner Mongolia
